JOHN LEWIS
has enlisted Trilogy to curate a new denim area within the
company's Peter Jones store in Sloane Square. Denim Wardrobe, a
shop-in-shop in the store as well as online, launches on January
28, collating everything a jean-wearer needs chosen by Trilogy's
founders Lesley Torson and James Leslie."At Trilogy, we pride ourselves on our unparalleled product
selection and edit of the best premium denim lifestyle brands in
the contemporary designer market," Torson and Leslie told us. "We
are looking forward to making a specially edited selection of these
cutting-edge fashion brands available to John Lewis customers for
the first time.
"With jeans from major labels - from J Brand to Paige - and
wardrobe-building pieces from brands such as Joie, American
Vintage, Rails, and Velvet by Graham & Spencer, the area will
help to simplify the famously problematic denim-shopping
experience, the company hopes."The concept marks another important milestone for John Lewis in
developing our contemporary branded offering," Ed Connolly, John
Lewis's buying director of fashion, added. "Over the next 12
months, we are planning to bring Denim Wardrobe by Trilogy to more
John Lewis department stores and to announce further launches and
expansion of our fashion product portfolio.
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